The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

3 Common Photography Mistakes Found On Social Media

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The days of text covered graphics and low-quality photos are over. If you don't use high-quality pictures on social media, your reach and engagement will suffer significantly.   ​ Because there are so many great photos published on social media, the bar of expectation for each picture to be great, has been raised. With the improvement of smart...
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Client Spotlight: Blue Line Polygraphs & Investigations

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Our client spotlight for January 2019 is Blue Line Polygraphs & Investigations in Albany, Oregon. This business is owned by retired police detective Glenn Fairall, who was referred to us by another one of our great clients, Insight Polygraphs . Keeping It Clean and Simple  Glenn wanted a website which would be very "clean" looking and serv...
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Police Website Tip: Keeping Your Viewers Engaged

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There's scientific data to back up what I've been saying for the last year regarding the design of law enforcement websites and getting people actually to read them. You need to update your site or design it, for the thumb scroll. When I look at police department websites, they usually all have the same characteristics; they are from the same, out-...
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Are You a Social Media Master?

Social Media Master
Regardless if you are going to use social media as a person, or a department, you are required to do it right. Notice I wrote "required" as opposed to "you should." The reason why I wrote it that way is that I have seen too many people who think they know what they're doing on social media, only to screw it up, and then not realize the significance...
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Who Wants More Engagement?

Who Wants More Engagement
One of the top things our social media training attendees want is tips on how to get MORE ENGAGEMENT on their platforms. First things first, you can't expect to have more engagement (and subsequent reach) if: ​Your content is poor quality (photo, graphic, caption) You don't engage with others You don't post content in a way that incites a reaction ...
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Increasing Instagram Stories Engagement

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More engagement = more reach. That means the more people interact and engage on your stories, the more they (and others) will see your content in the future. Remember, the content that appears in user's feed, stories and explore function is based on what Instagram thinks they want to see (algorithm). And when we talk about engaging and interacting ...
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