The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

Increasing Instagram Stories Engagement

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More engagement = more reach. That means the more people interact and engage on your stories, the more they (and others) will see your content in the future. Remember, the content that appears in user's feed, stories and explore function is based on what Instagram thinks they want to see (algorithm). And when we talk about engaging and interacting ...
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Instagram 2.0

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We taught our first Instagram class on November 16, 2017, at the Rancho Cucamonga Police Department. We saw the writing on the wall, at that point we started using Instagram a lot more and slowly started to stray from our daily interactions on Facebook and other platforms. We saw as Instagram continued to come out with new features It was a tremendous success. We provide a ton of great information...
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Facebook Live, Are You Doing It?

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With the rise of the recent “Facebook Apocalypse” affecting the algorithm that allowed Facebook Business Pages to remain relevant, businesses are scrambling. Businesses, including government entities such as police, fire, and local government are trying to figure out what they need to do to remain relevant in the Facebook Newsfeed. In our recent Facebook Update class, we talked about a few tactics...
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Facebook Page Tactic: Live News Release

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One thing is for sure about the people who use social media and follow your department's Facebook page; They don't have the "social time" to read news releases which are written for the news media. Too many times, we see departments still writing their news releases in a manner for the newsroom editor, and not for the public. People want real, auth...
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Latest Instagram Updates For Increased Engagement

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In this episode of the Law Enforcement Social podcast, the hosts are discussing the importance of being fluid with social media and staying on top of software updates to optimize the reach to your audience. Different social media platforms have different audiences and purposes; Mike, Marc, and Tamrin fill us in on how they utilize each outlet to op...
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5 Common Instagram Mistakes

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Instagram is my personal favorite social media platform and it is gaining significant popularity amongst government agencies. The latest stats show it has grown to over 800 million monthly active users and is beating out Facebook and Twitter as the preferred social media network of teens and young adults (you will hear why that is important to you ...
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